The Internet is actually helping TV?

In an article from MarketWatch Bob Iger, Walt Disney CEO, said that DVR’s and Internet videos are actually helping out TV ratings. Due to people being able to record their shows ad rates have been higher.

The question that is raised for me is whether this translates to TV news viewership as well. In the digital age, as we have learned in this class, the Internet is a direct competitor for TV news. Iger had said that online videos are a sort of “syndication.” Could that be true for broadcast journalists as well? Most times packages are put online, especially in local news. The whole newscast may not be online but the packages usually are.

I think of Iger’s theory is true, then the Internet may being turning into a friend, instead of a regular foe of TV news.


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