Martin Nisenholtz, senior vice president of digital operations at The New York Times, is retiring at the end of the year. I think what might be the best contribution he made to the Times was the incorporation of a pay wall as “leaky” as it might be.
The Times’ pay wall allows readers to read 20 articles before they have to pay for content. It is referred to as “leaky” because people have found ways around it such as googling the content or getting it through social media.
The Times’ pay wall has helped lead to successful pay walls at other papers. The success of the Times’ pay wall surpassed what they expected would happened. The Times had 324,000 digital subscribers by the end of September, according to the article.
I think Nisenholtz is leaving the Time’s website in a good place. At least he helped correct the “original sin” before he left.